K2 Backside Launch Event in Santa Fe, NM.

Hosted by K2 Women’s Alliance Member Amy Bauer and Sangre de Cristo Mountain Works of Santa Fe, New Mexico, the K2 Backside Launch is an event to stimulate excitement for and knowledge of K2’s new Backside Adventure line of men’s and women’s skis. This event will take place at Sangre de Cristo Mountain Works Thursday December 3, 2009 from 5-8 pm. Sangre de Cristo Mountain Works is Santa Fe’s premier supplier and knowledge center for backcountry skiing equipment. This evening only there will be discounts on ski equipment purchases as well as door prizes!! Wine and cheese and beer and pizza will be provided to sustain the hunger provoked by this firecracker event!

Modena to Barcelona Road Trip with Charlie

We, The K2 Riders Pep Malo and Jordi Tenas and our photographer Jaime Lahoz drove with Charli from Modena /Italy to Barcelona in Spain.

First we flew from Girona to Bologna where Alessandro Costa Picked us up and drove us to Modena There a nice party+bbq organised for a K2 customer took place.  1

We met Charlie there and could check out it´s enormous amount of details, we even tried to feed him…


The plan now was to drive all the way to the Alps before going to bed, so we could take some nice shots in the morning. Praying to have good weather and stopping from time to time to satisfy Charlies lush for fuel. 3

From Sauze d’Houx town we left the highway on our way to Briançon and La Grave where we planned to stay that night. Getting to Col du Lautaret we enjoyed a small snow-storm, and it was still snowing a bit when we finally parked in La Grave. We wanted to have a beer at the K2 bar, but it was closed, so we had dinner in the only open restaurant that we found and went to bed.

On tuesday we drove all day long. We reached Barcelona at early evening where Chief and comander Xavi garriga and the whole spanish K2 crew was waiting for us in Esplugues, we had lunch together and drove Charlie to the Olimpic stadium, where our trip ended.4

Read more about Charlie’s Adventures in Barcelona and Spain soon!

Finally! We got our first BMW X1!

Marcus from K2 Sweden just picked up his brand new BMW X1 after the sticker job. Now he can´t wait to get it ont he Swedish dirt roads. We are all very envious, but we should get more of those nice vehicles within the next few weeks. Watch out for our teamriders on the road!

Größenänderung 20091125066

Fun at Ski Dazzle

Had a great time working the Squaw Valley booth at the Ski Dazzle Show in Sacramento this weekend – reporting that Squaw opened on Saturday and getting everyone excited about skiing and riding.  And – got to chill with legend Wayne Wong.

Wayne Wong and Fran
Wayne Wong and Fran

K2 Snowboarder Kara got in the act – getting everyone excited about getting on the hill.

Kara - at the Squaw Booth
Kara - at the Squaw Booth
–Fran Tone, NORCAL Regional Alliance Member

Pink Chase Countdown Begins


Only a few more weeks before the 2nd annual Pink Chase event at Keystone Resort, a fundraiser benefiting The Breast Cancer Research Foundation. Make a team of three with your friends or head over to Keystone yourself to make some new friends!  Just be sure you register; this is not an event to be missed!

Ski, Win some awesome prizes, Apres  and Save the boobs all at the same time! For more info and registration details go to: www.k2skis.com/pinkchase

Hangin’ with Jonny

Had a great time at the Snowbomb Ski & Snowboard Festival in Silicon Valley last weekend. Fran & I worked the Squaw Valley booth, taking season pass photos, chatting up Squaw’s upcoming events, playing Wii Ski, and hangin’ with Squaw’s resident superstar Jonny Moseley. What a great guy…ah if he only skied on K2’s…
Julie, Jonny & Fran
Julie, Jonny & Fran
Jonny's support crew!
Jonny's support crew!

Posted by NorCal Alliance Member Julie Matises