This winter Sondre Loftsgarden, Karl-Kristian Muggerud, Even Deilkås & Vebjørn Enersen piled into the Fimbul RV and ripped around the Pacific Northwest in search of powder. This is the visual evidence. Edited by Karl-Kristian | Shot on location at Alpental & Whitewater Ski Resort
International Women’s Ski Day is a wrap! Thanks so much to all the women who contributed to make it amazing. While IWSD events occurred in many places all over the world, here are a few recaps.
Aspen! Laura Merino ripping around, photo by Jordan Curet. We had lots of people out skiing for International Woman’s ski day, and I was skiing around with different girls all day. It was, however, one of the biggest powder days that Aspen has seen! They reported 18 inches or so and it was snowing and socked in a haze of fog almost the entire day, so it was hard to keep track of people, let alone take a lot of pictures. Super fun day!!
Crystal Mountain! This event was put on by our good friends at SheJumps. Great snow, cold temps and a fun crew were on the menu and everyone had a blast. Congrats to our raffle winners who won K2 Fulluvit 95 skis and a K2 First Lite snowboard.
Stevens Pass—Over 15 diverse women headed to the pass to celebrate IWSD while braving below normal temperatures. Thanks to a ton of support from Stevens Pass, we were able to offer discounted ski and snowboard lessons to 10 ladies which were taught by women for women. Another group of 6 took off to adventure around the resort in the morning to then reconvene as a full group for lunch in the lodge. It was an awesome day where women had the opportunity to ski and ride with a diverse group of ladies both in age and cultural background.
Europe! Our athletes and Alliance ambassadors enjoyed sun, snow and après throughout the continent. Here are K2 women having a roaring good time in Garmisch, Zauchensee & Ischgl.
Kirkwood—Awesome turnout at Kirkwood – 20 women in all! We split up into an advanced/expert group and an intermediate group. The advanced/expert group headed straight up Chair 6 at Kirkwood to an ungroomed steep run and ripped it, egging each other on! We raced each other down the groomer to ski the wind buff on Chair 10. Everyone loved the snow so much on that run we all cheered when it was suggested to do it again. Amy led the intermediate group and Leigh and her daughter joined them – they worked their way up from the groomers on Chairs 5 and 11 to some off piste runs and finished with a run on chair 6. Because women are supreme multi-taskers, our group had to splinter around lunch for various obligations, but everyone made new friends and hopes to ski with a big group of women soon! –Meghan Kelly
Taos, New Mexico—A theme of this year’s IWSD seems to be bitingly cold temperatures.
It was so cold that only half the ladies showed up for the group photo!
We had a clinic on how to wax your skis. Taos Ski Valley, Columbine Inn Friday night.
This was a hit. We had also a beer and ice cream pairing (New Belgium Brewing Ice Cream Social) and we showed Teton Gravity Research Tight Loose movie.
Sunday we repeated all the ski clinics and finished off the IWSD weekend with a Apres-Ski Guided Meditation. Fun weekend! –Susie Geilenfeldt
Alpental—It was COLD on Saturday, but still had so much fun with the ladies that came out. We had about 10 women total and we took a few runs on chair 1 and 2 then went in to have a warm up beverage and did a “cheers” to International Women’s Ski Day. -Jen-ai DeCano
Attitash—It was another successful IWSD! This year K2 New England partnered with Attitash Mountain Resort and the event was held at Bear Peak. The location was ideal – the event demo was close to the lift and lodge. It was easy for us to set up the tent and registration room in advance. We were given dedicated space in the lodge for registration, getting ready and storing our gear. Attitash was great to work with during the development. They gave us discounted tickets (only for IWSD participants) that the ladies could purchase at the event registration.
The weather was amazing with beautiful flakes throughout the day that made for some pretty sweet snowy conditions! Even though we were at a different resort this year – we had many repeat participants from previous IWSD’s. Registration was from 9-10. In order to be part of the official Après party and be eligible for games, raffle prizes and giveaways participants needed to sign-in with us – this also allowed us to capture their information to use for future promotions and events. Participants that needed tickets bought them through us and those that wanted to demo skis also filled out the necessary forms and received their binding settings before heading out to the K2 tent.
Everyone gathered at 10 AM; we made introductions to the K2 Alliance team and talked about the meaning of the day. All dressed and booted up, a certified yoga instructor and skier lead us through a short on-snow yoga and active stretch for injury prevention. All fired up, demo skis dialed in – we all headed up the lift to rip some turns together.
We all met for lunch at the Den pub for some food and to try out our IWSD signature cocktail. Then we met Santa for a quick photo and back out on the hill for more turns. Things wrapped up with our Apres party. We played “pin the goggles on DJ mullet (see photos)”; voted on the best name for our signature IWSD drink (the winning name was: Skigaritta; runner up: Mexican K2 timer) and did raffle prizes. Good times!
There is nothing like this event. The lady stoke is always so amazing to see and experience. Something about having a dedicated ski event just for the women to share their passion for the sport takes away social barriers and age stigma, creates a comfortable space for all abilities to feel relaxed amongst peers, and builds friendships.
Sarah Baer and her daughter Michaela joined us for the day – she saw the advertising for the event and met us for the first time at registration. This is what she had to say: “What a great event! Got to ski with some great ladies, and even met a new friend! Good exposure for my daughter to see the benefit of having fellow women who are committed to skiing together.”
Thanks to all the women who came together to enjoy the mountains. We’re already looking forward to next year!
This past winter, Amie Engerbretson and McKenna Peterson went on a lot of wild ski trips. Lucky for them (and us) Mother Nature smiled upon us during our K2 Alliance Team Shoot in Utah. As soon as we arrived, big, lofty flakes started falling from the sky and didn’t let up until the last day of our trip. Taking full advantage, we went straight to Snowbird and enjoyed a few days of deep snow, high vertical and tight trees. Looking back the conditions were all time—a Powder Dream, if you will. | Filmed/Edited by Nick Meilleur | Music – “Let Go” by CMRN | #seriousfun | Take a look at the all-new women’s freeride line right here and enter below to win an ALL-NEW pair of K2 Fulluvit 95 skis! Just be sure to follow us on Instagram and Facebook to be eligible. Full contest rules here.
SEATTLE, WA (November 9, 2016) – K2 Skis is thrilled to welcome Olympic Gold Medalist Joss Christensen to its roster of professional athletes. By adding Christensen to the Factory Team, K2 continues to show it’s dedication to the freestyle market while further solidifying one of the best and longest standing pro teams in skiing.
“K2 has supported some of the best and most passionate skiers since the beginning of freeskiing, and continues to move the sport in the right direction,” said Joss Christensen. “I have a lot of respect for everything K2 has done for the sport! I’m really looking forward to building a relationship with K2 over the coming years.”
At 24 years old, Christensen was raised in Park City, UT, where he learned to ski at the age of three and eventually got into slopestyle and halfpipe skiing. After earning the first-ever gold medal in men’s slopestyle at the 2014 Sochi Olympics, Christensen went on to win the Slopestyle gold and silver at numerous X Games and U.S. Grand Prix events. In 2016, Christensen was 3rd in AFP World Slopestyle rankings, and he is also co- founder of SLVSH, the site of global freeski matchups and extensive video galleries that has a large core skier following.
“We welcome Joss to the K2 family because not only is he one of the top freestyle skiers in the world, but his personality, style and direction of skiing is directly aligned with our values here at K2,” said Kjell Ellefson, K2 Skis Global Team Manager. “Our goal is to inspire others to enjoy skiing and the outdoors, and Joss undoubtedly does that.”
Christensen will now be part of the trusted team of athletes who help develop K2’s revolutionary new products. His expertise will add to the direct input that goes into each and every one of K2’s ski models.
“I’m really excited to be supported by such an iconic company, and for the opportunity to be involved in the progression of K2 while also building my personal brand to where I want it to be,” stated Christensen.
“Along with Joss’s deep connection to the consumer, he truly is an exceptional athlete and role model, and it brings us great pleasure to welcome him to K2,” concluded Ellefson. “We look forward to working with Joss and his team, and cannot wait to see how we grow together.”
SEATTLE, WA (November 1, 2016) — Sean Pettit was a child stuck in a pro skier’s body when he initially signed his first contract with K2 Skis at age 12 in 2004. Now, 12 years later, he is one of the most well-known, progressive and dominant influencers on snow. K2 Skis announced a continuation of Pettit’s contract with the Factory Team this week, further positioning him as a premier athlete that will help build the future of the K2 brand.
“K2 has a history of discovering the greatest talents in skiing and helping them develop their careers to reach legend status,” said Hunter Waldron, K2 Sports Global Brand Director. “Sean is on that track. He is part of the family and a big part of our future. He represents everything our company is about. Our goal is to inspire people to get out and enjoy skiing. Sean does that better than anyone. His level of skiing and personality give momentum to our brand and the sport.”
Pettit, who was born in Ottawa and then moved to Whistler, B.C. as a pre-teen to pursue skiing, was first spotted at a local contest and signed by K2. “I didn’t even know what a contract was. I was 12. It was probably the first time I got to use my signature outside of elementary school,” stated Pettit. “If the contract said ‘you will get free skis’ I would have been sold, but it was more than that and has continued to be a major part of my career.”
Over the past decade Pettit has medalled at numerous comps, and has been awarded with the “male skier of the year” award multiple times for his performance in many films. “It’s crazy to be with a brand for half your lifetime,” Pettit commented. “I feel like I’ve grown up with K2 as a childhood friend. I met the brand reps and got my first pair of K2 skis when I was 11. Ever since then we’ve been able to grow together and adapt to how riding styles have evolved. We’ve come a long way.”
Through his agreement with K2, Pettit will continue to be a major player in R&D and graphic development for the brand in addition to representing K2 on the mountain. “Along with his skiing progression, Sean has greatly contributed to the development of a number of breakthrough ski models and technologies over the years and we are excited to see what his brain will come up with next,” Waldron said.
We’ve been going over the primary issues many of us have with ski boots—hard to get into, painful to stand in, and hard to walk around comfortably! The key was to eliminate these issues while still maintaining top-level performance. We’ve unlocked this with the all new K2 B.F.C. ski boot—#BuiltForComfort. Watch the video below!👇
The key elements are a Hands-Free Entry system which allows your foot to slide naturally into the boot; a Natural Stance/Natural Stride profile which promotes natural standing and walking; and an Après Mode which unlocks the upper cuff from the lower shell with the flip of a switch, giving you walkable comfort and convenience once you’re off your skis.
Combine that with our Powerfuse Spyne which adds strength and power through lateral stiffness and fore/aft flex efficiency and you’ve got one of the best performing boots that still allows you to be comfortable and happy all day long. Coming in 2 flex indexes for both men and women, these boots are a revolution in enjoying skiing to the fullest! | #BuiltForComfort
ENTER TO WIN! We are giving away a pair of Mens B.F.C. 100 boots to one lucky gentleman and a pair of Women’s B.F.C. 90 boots to one lucky lady. Simply follow us on both Instagram and Facebook, sign up below and we’ll randomly select the winners! Full contest rules here.
This past winter we made the pilgrimage to the powder Mecca, Utah, to link up with Factory Team leader Pep Fujas. Sean Pettit also came on board as Pep showed us around his home resorts of Snowbird and Alta, followed by some heli time with our friends at Powderbird. Pep and Sean served up their signature high speed, smooth yet aggressive style and we can’t wait to go back for more. | Filmed & edited by Nick Meilleur | Music: “Method” by Bugseed
SIGN UP TO WIN A PAIR OF ALL-NEW K2 MARKSMAN SKIS BELOW!
-We are giving away 4 pairs of K2 Marksman Skis—one (1) pair for North America, one (1) pair for South America, one (1) pair for Europe, and one (1) pair for Asia/Australia/New Zealand.
-Contest open only from September 20 – September 27, 2016 at midnight PST. Winner will be announced by October 6 2016.
-Contest winners will be randomly selected!
-Prize is one (1) pair of K2 Marksman skis in the size of their choice, subject to availability.
-Contestants may only enter with one email address.
Boulder, CO – August 4, 2016: The most respected name in action-sports film production, Warren Miller Entertainment has announced its 67th full-length feature film will be titled, “Here, There & Everywhere”. The industry leader also reveals the original filmmaker, narrator and household name Warren Miller himself will appear on-screen in this year’s movie. See the teaser and tour calendar here.
In this 67th annual Warren Miller film, take a freeski voyage with industry veterans Ingrid Backstrom and Wendy Fisher in Crested Butte, tour Eastern Greenland by dog sled with Seth Wescott and Rob Kingwill and follow Jess McMillan and Grete Eliassen on a Swiss holiday aboard the Glacier Express. Explore the backcountry of Western Montana’s Glacier Country with Tyler Ceccanti, Collin Collins and Keith Curtis and catch a powder day with Kaylin Richardson, Matt Elliott, Marcus Caston and the Kicking Horse ski patrol in British Columbia.
Presale tickets will be available September 8-11, 2016 online-only at a discount of $4-off each ticket. General on sale will begin September 12, 2016 both online and at participating retail locations. No fees will be associated with ticket sales at participating retail locations.
K2 FIRE IN THE SKY
Members of the K2 factory team gathered at Timberline this spring to ski the glacier, throw back some cans and have a killer time. After a day of team-building public park destruction, we were treated to a gorgeous sunset. The team is way stoked on the new planks and Clayton Vila, Pep Fujas, Sean Jordan, Mark Hendrickson, Brooke Potter and Dylan Sondrup did not hold back with ’em strapped to their feet. Give it a watch! 👆 | #seriousfun
Edited by Nick Meilleur
Music: “Cold” by Jeff Kaale
HUGE thanks to brothel. for all his work on the custom track!
Nora Esders! Here is the winning submission of her Dad, Nick. We felt it represents K2 to the fullest; laid back, fun times on snow! This was spring skiing at Mammoth Mountain in late June of 1972. Nick is turning 70 this year and still gets 100 ski days in every season. Enjoy your new boots Nick and goggles Nora! We hope everyone had a wonderful Father’s Day. | #seriousfun