SEATTLE, WA (November 9, 2016) –K2 Skis is thrilled to welcome Olympic Gold Medalist Joss Christensen to its roster of professional athletes. By adding Christensen to the Factory Team, K2 continues to show it’s dedication to the freestyle market while further solidifying one of the best and longest standing pro teams in skiing.
“K2 has supported some of the best and most passionate skiers since the beginning of freeskiing, and continues to move the sport in the right direction,” said Joss Christensen. “I have a lot of respect for everything K2 has done for the sport! I’m really looking forward to building a relationship with K2 over the coming years.”
At 24 years old, Christensen was raised in Park City, UT, where he learned to ski at the age of three and eventually got into slopestyle and halfpipe skiing. After earning the first-ever gold medal in men’s slopestyle at the 2014 Sochi Olympics, Christensen went on to win the Slopestyle gold and silver at numerous X Games and U.S. Grand Prix events. In 2016, Christensen was 3rd in AFP World Slopestyle rankings, and he is also co- founder of SLVSH, the site of global freeski matchups and extensive video galleries that has a large core skier following.
“We welcome Joss to the K2 family because not only is he one of the top freestyle skiers in the world, but his personality, style and direction of skiing is directly aligned with our values here at K2,” said Kjell Ellefson, K2 Skis Global Team Manager. “Our goal is to inspire others to enjoy skiing and the outdoors, and Joss undoubtedly does that.”
Christensen will now be part of the trusted team of athletes who help develop K2’s revolutionary new products. His expertise will add to the direct input that goes into each and every one of K2’s ski models.
“I’m really excited to be supported by such an iconic company, and for the opportunity to be involved in the progression of K2 while also building my personal brand to where I want it to be,” stated Christensen.
“Along with Joss’s deep connection to the consumer, he truly is an exceptional athlete and role model, and it brings us great pleasure to welcome him to K2,” concluded Ellefson. “We look forward to working with Joss and his team, and cannot wait to see how we grow together.”
SEATTLE, WA (November 1, 2016) — Sean Pettit was a child stuck in a pro skier’s body when he initially signed his first contract with K2 Skis at age 12 in 2004. Now, 12 years later, he is one of the most well-known, progressive and dominant influencers on snow. K2 Skis announced a continuation of Pettit’s contract with the Factory Team this week, further positioning him as a premier athlete that will help build the future of the K2 brand.
“K2 has a history of discovering the greatest talents in skiing and helping them develop their careers to reach legend status,” said Hunter Waldron, K2 Sports Global Brand Director. “Sean is on that track. He is part of the family and a big part of our future. He represents everything our company is about. Our goal is to inspire people to get out and enjoy skiing. Sean does that better than anyone. His level of skiing and personality give momentum to our brand and the sport.”
Pettit, who was born in Ottawa and then moved to Whistler, B.C. as a pre-teen to pursue skiing, was first spotted at a local contest and signed by K2. “I didn’t even know what a contract was. I was 12. It was probably the first time I got to use my signature outside of elementary school,” stated Pettit. “If the contract said ‘you will get free skis’ I would have been sold, but it was more than that and has continued to be a major part of my career.”
Over the past decade Pettit has medalled at numerous comps, and has been awarded with the “male skier of the year” award multiple times for his performance in many films. “It’s crazy to be with a brand for half your lifetime,” Pettit commented. “I feel like I’ve grown up with K2 as a childhood friend. I met the brand reps and got my first pair of K2 skis when I was 11. Ever since then we’ve been able to grow together and adapt to how riding styles have evolved. We’ve come a long way.”
Through his agreement with K2, Pettit will continue to be a major player in R&D and graphic development for the brand in addition to representing K2 on the mountain. “Along with his skiing progression, Sean has greatly contributed to the development of a number of breakthrough ski models and technologies over the years and we are excited to see what his brain will come up with next,” Waldron said.
This past winter we made the pilgrimage to the powder Mecca, Utah, to link up with Factory Team leader Pep Fujas. Sean Pettit also came on board as Pep showed us around his home resorts of Snowbird and Alta, followed by some heli time with our friends at Powderbird. Pep and Sean served up their signature high speed, smooth yet aggressive style and we can’t wait to go back for more. | Filmed & edited by Nick Meilleur | Music: “Method” by Bugseed
Members of the K2 factory team gathered at Timberline this spring to ski the glacier, throw back some cans and have a killer time. After a day of team-building public park destruction, we were treated to a gorgeous sunset. The team is way stoked on the new planks and Clayton Vila, Pep Fujas, Sean Jordan, Mark Hendrickson, Brooke Potter and Dylan Sondrup did not hold back with ’em strapped to their feet. Give it a watch! 👆 | #seriousfun