Category Archives: News

K2 Scores – One Of Skiing’s Most Awarded Brands

Most awarded

Back when our R+D crew and athletes put their heads together and began talking about this year’s product line, we knew were on to something.  Prototypes were built, tested, scrapped, tweaked, and then tested and tweaked some more.  Then, the graphics squad got their hands on the gear and gave it that clean, iconic, and classic K2 look.  When the magazine testers and critics finally got the chance to click in and let them rip all over the hills of Snowbird, Deer Valley, and Big Sky, they confirmed what we knew we had all along.

The numbers are looking good.
The numbers are looking good.

Like proud parents, we couldn’t be more pumped to boast that K2 is one of the most awarded product lines of the 2017/18 season.  54 times to be exact.  Have a look.  No wait, go have a ski.  You need some of that new K2 in your life this season, because these awards aren’t participation trophies.

Ski Magazine Awards

Ski Gold Medal     Gold Medal Gear (x12)

Skis

Men’s Freeride – Pinnacle 88Pinnacle 95, Pinnacle 105, Pinnacle 118

Women’s Freeride – Alluvit 88, Fulluvit 95, LuvBoat 105

Men’s All-Mountain – iKonic 84

Sam and Amie ripping the freeride Pinnacle 105 and Luv Boat 105.
Sam and Amie ripping the freeride Pinnacle 105 and Luv Boat 105.

Boots

Men’s – Spyne 130 LV, Pinnacle 130, B.F.C. 100

Women’s – Spyre 100

Ski Best Value     Best Value (x2)

Skis

Men’s All-Mountain – iKonic 84

 

Our all-mount precision weapons—the iKonic line.
Our all-mount precision weapons—the iKonic line.

Boots

Men’s – Spyne 130 LV

The Pinnacle 105 netted awards from 3 separate publications for 2017/18
The new Pinnacle 105 netted awards from 3 publications for 2017/18.  Greg Hope knows why…

Freeskier Mag Awards

Freeskier     Editors’ Pick (x7)

Skis

Men’s Freeride – Pinnacle 95, Pinnacle 105, Pinnacle 118

Factory Team – Marksman, Sight

Women’s Freeride – Fulluvit 95

Pep's favorite skis ever.
Pep’s favorite skis ever—the Marksman.

Boots

Men’s – Spyne 120 Heat

Backcountry Magazine Awards

Backcountry     Gear Guide Select (x5)

Skis

Men’s Backside/Touring – Wayback 96, Wayback 104

Men’s Freeride – Pinnacle 105

Women’s Freeride – LuvBoat 105

Boots

Men’s – Pinnacle Pro

The 118 doing what the 118 does. Greg Hope along for the ride.
The Pinnacle 118 doing Pinnacle 118 things. A composed Greg Hope goes along for the ride.

Powder Magazine Awards

Powder     Skier’s Choice (x2)

Skis

Men’s Freeride – Pinnacle 118

Factory Team – Marksman

IC_040217_K2Skis_00320_cmprsd

Mountain Magazine Awards

Mountain EC     Editors’ Choice (x2)

Skis

Men’s Freeride- Pinnacle 118

Women’s Freeride – LuvBoat 105

Pep agrees, we're at the top of our game.
Pep agrees, we’re at the top of our game.

America’s Best Bootfitters Awards

Best of Test       Best Of Test (x3)

Boots

Men’s – Spyne 130 LV, Spyne 120 Heat

Women’s – B.F.C. 90 W

Warmth. Comfort. Performance. Spyne 120 Heat
Warmth. Comfort. Performance. Spyne 120 Heat.

Best of Cat     Best of Category (x7)

Boots

Men’s – Spyne 130 LV, Spyne 120 Heat, Pinnacle 130, Pinnacle Pro, B.F.C. 120

Women’s – Minaret 100, B.F.C. 90 W

_______________

Our most awarded women's boot, the B.F.C. 90.
Our most awarded women’s boots, the B.F.C. 90 W.

Innovator     Innovator (x4)

Boots

Men’s – Spyne 120 Heat, Pinnacle Pro

Women’s – Spyre 100, Spyre 100 Heat

_______________

Fitters Fav     Fitters Favorite (x6)

Men’s – Spyne 130 LV, Pinnacle 130, Pinnacle ProB.F.C. 120

Women’s – Minaret 100, B.F.C.90 W

The Luv Boat lives up to its name.
The Luv Boat lives up to its name.

On The Snow

On The Snow     Editor’s Choice (x1)

Boots

Women’s – B.F.C. 90 W

Instant classics.
Instant classics.

Stay in the know.  Follow us on Instagram, Facebook, and Twitter.

Where the Pros Party – Favorite Closing Day Resorts

closing day

Amie Engerbretson – My favorite place for closing day is hands down Squaw Valley USA! Spring time in Squaw is nothing but fun and sun. The corn snow is awesome and they keep a lot of killer terrain open late. Their pond skim party is second to none, with one of the few pond skim competitions that uses an actual natural pond! The closing party at Le Chamois can’t be beat either. Live bands on the deck with sunshine and dancing is the best! This year–with a huge snowfall in the Sierras–I plan to be skiing the Palisades on the 4th of July!

closing day

Joona Kangas – My favorite springtime/closing day resort is Rikgränsen, Sweden. I like it the most because it’s such a good place to build stuff after they close the resorts in Finland. It’s a legendary place with great vibes.

lexi 1 lexi 2

Lexi DuPontSun Valley is the absolutely best place to be on closing day! Hundreds of people gather on the top of the resort dressed in wild outfits drinking adult beverages and dancing. Fireworks, music, booze and everyone’s strongest Idaho personalities come out. Everyone waits until the ski patrol forces us down the hill and we all party ski to the base where we dance in our ski boots until the sun goes down!

IMG_1679

Sean Jordan – I would have to say my favorite closing day resort would be Keystone. Everyone flocks to A-51 and they have a pretty laid back atmosphere. Their park is always super fun and there is always a big group of people you know. Looking forward to it again this year!

20110512_clay_mam_two_059-184

Clayton Vila – Mammoth Mountain. When they have a good snow year, the spring is what I live for. It’s the best of both worlds: warm weather, soft snow, and a park just as good as mid-winter.

Screen Shot 2017-04-25 at 1.06.30 PM

Untitled-1

*USA and Canada only* Enter to win your choice of K2 Spyne boots (for men) or K2 Spyre boots (for women)! We’re also partnering with our friends at Powderbird to bring you a North Face Thermoball Hoodie and Hestra Fall Line Gloves. Just post your best photo from closing day on Instagram—tag us @k2skis and @powderbirdheliski and use the hashtag #k2seasonender and we’ll choose our favorite! Full contest rules here.

SheJumps Get The Girls Out at Crystal Mountain

Enter the SheJumps Beluved 78ti Contest!

To get even more women out on the slopes, we are giving away a pair of K2 Beluved 78ti System Skis with Marker ER3 10 bindings! Enter below for your chance to win. Full contest rules here.

SheJumps Get The Girls Out at Crystal Mountain

DSC_8053

Words by Krystin Norman | Photos by Ryan French — Get The Girls Out (GTGO) at Crystal Mountain Resort  is the original event that first got me interested in volunteering with SheJumps. SheJumps (SJ) is a non-profit organization whose mission is to increase the participation of women and girls in outdoor activities.

DSC_8701

When I first moved to Seattle, I didn’t know any female skiers in the area and wasn’t sure how to find ladies who shared my passion for skiing and adventure. After learning about SJ through my friend Yulia and deciding to volunteer as a regional ambassador, I experienced one of the most fun winter seasons of my life full of friends and SJ events: ski tune-ups and stoke parties at K2 Headquarters in Seattle, International Women’s Ski Day, all-women’s avalanche awareness talks, plenty of resort skiing and backcountry adventures with shred friends, and the pinnacle of a season of stoke…GTGO at Crystal Mountain.

DSC_8349

After the 2015 GTGO was cancelled due to significantly below-average snowpack, GTGO 2016 lived up to all that it had been in my mind. It was a day of skiing, riding, smiles, and laughing in the sunshine with tons of stoked ladies with a common passion for skiing, snowboarding, and being on snow in the mountains.

DSC_8365

This past weekend on Sunday, March 12th, 2017, I attended my second GTGO event at Crystal Mountain. When the weather forecast called for warm temps and precipitation, I was super worried that GTGO 2017 would be a day of pouring rain, low stoke, not much skiing, and a really really soggy Krystin in a narwhal onesie costume. Fortunately, the stars (or clouds) aligned and the weather held up for the whole day.

DSC_8153

After helping with registration and admiring all of the neon-retro, tutu-tastic, and majestic animal onesie outfits being sported by the smiling women and little girls who came out for the event, the ladies hit the slopes in full force. As a Crystal Mountain Freeride Team coach for the 16/17 season, I decided to volunteer by teaching an “Intro to Freeride Skiing” clinic for the morning. I would say that spending the whole morning explaining the elements of freeride skiing to 8 women and finding interesting terrain to ski was difficult, but it absolutely wasn’t. Each of the ladies who attended my mini-clinic were a joy to ski with. I could feel so many vibes of excitement and encouragement between everyone in the group as we focused on body awareness, line-choice, fluidity, and working up the courage and foresight to safely hit natural jump and cliff features on the hill.

DSC_8085

When we took a break for lunch, some of the women told me that they were definitely planning to go back to the same spots we had skied that morning to keep practicing in steep terrain and hopefully hit some bigger drops next time! Hearing that much enthusiasm and sense of excitement to challenge oneself is a part of coaching that is so incredibly satisfying and rewarding.

DSC_8194

After lunch, Crystal Ski Patrol gave a talk about avalanche and snow safety, and the rest of the day was spent freeskiing with new and familiar friends. I believe at one point we had 20+ women mobbing down Powder Bowl and through the terrain park all at once!

DSC_8275DSC_8376-Edit

Meanwhile, there were groups skiing with tunes blasting, a scavenger hunt, kids lessons, a piñata, and games for the little kiddies.

DSC_8601DSC_8034

The day was topped off with a fundraising gear raffle, packed with tons of prizes for the little ladies and some super sweet donations from our event partners like puffy jackets, helmets, outerwear, and some lucky women even went home with brand new pairs of K2 women’s specific skis!

DSC_8860 DSC_8904

Overall, Crystal GTGO was a huge success thanks to amazing support from so many local companies and partners, the awesome rock-star volunteers who helped make everything happen, and because so many women and little girls came out to the mountain for a day of pure fun on the slopes.

DSC_8643

To anyone who hasn’t had a chance to participate in a SheJumps event, especially our Get The Girls Out events, I highly encourage you to add one to your calendar. Not only are these events a great way to make new friends to adventure outside with, but they are a chance to feel support from the outdoor women’s community and take the jump to challenge yourself, progress, and have so much fun outside with other inspiring women.

International Women’s Ski Day 2016 Recap!

iwsd-facebook-banner

International Women’s Ski Day is a wrap! Thanks so much to all the women who contributed to make it amazing. While IWSD events occurred in many places all over the world, here are a few recaps.

aspen

Aspen! Laura Merino ripping around, photo by Jordan Curet. We had lots of people out skiing for International Woman’s ski day, and I was skiing around with different girls all day. It was, however, one of the biggest powder days that Aspen has seen! They reported 18 inches or so and it was snowing and socked in a haze of fog almost the entire day, so it was hard to keep track of people, let alone take a lot of pictures. Super fun day!!

Crystal Mountain! This event was put on by our good friends at SheJumps. Great snow, cold temps and a fun crew were on the menu and everyone had a blast. Congrats to our raffle winners who won K2 Fulluvit 95 skis and a K2 First Lite snowboard.

international women's ski dayinternational women's ski dayimg_5289-2unknown

Stevens PassOver 15 diverse women headed to the pass to celebrate IWSD while braving below normal temperatures.   Thanks to a ton of support from Stevens Pass, we were able to offer discounted ski and snowboard lessons to 10 ladies which were taught by women for women.  Another group of 6 took off to adventure around the resort in the morning to then reconvene as a full group for lunch in the lodge.  It was an awesome day where women had the opportunity to ski and ride with a diverse group of ladies both in age and cultural background.  

sp

Europe! Our athletes and Alliance ambassadors enjoyed sun, snow and après throughout the continent. Here are K2 women having a roaring good time in Garmisch, Zauchensee & Ischgl.

whatsapp-image-2016-12-17-at-20-38-47 whatsapp-image-2016-12-17-at-20-39-31 whatsapp-image-2016-12-17-at-20-41-20

Vail! Huge powder day, 5 degrees and tough driving but  our stalwart K2 women made it in time for some great turns. Big thanks to Kim Reichhelm for her amazing help, as always!

unknown-1 unknown-5 unknown-9 unknown

Kirkwood—Awesome turnout at Kirkwood – 20 women in all! We split up into an advanced/expert group and an intermediate group. The advanced/expert group headed straight up Chair 6 at Kirkwood to an ungroomed steep run and ripped it, egging each other on! We raced each other down the groomer to ski the wind buff on Chair 10. Everyone loved the snow so much on that run we all cheered when it was suggested to do it again. Amy led the intermediate group and Leigh and her daughter joined them – they worked their way up from the groomers on Chairs 5 and 11 to some off piste runs and finished with a run on chair 6. Because women are supreme multi-taskers, our group had to splinter around lunch for various obligations, but everyone made new friends and hopes to ski with a big group of women soon! –Meghan Kellyimg_7536 img_7564 img_7565

Taos, New Mexico—A theme of this year’s IWSD seems to be bitingly cold temperatures.

fullsizerenderimg_1405

It was so cold that only half the ladies showed up for the group photo!

img_1408

We had a clinic on how to wax your skis. Taos Ski Valley, Columbine Inn Friday night.

img_1406

This was a hit.  We had also a beer and ice cream pairing (New Belgium Brewing Ice Cream Social) and we showed Teton Gravity Research Tight Loose movie. 

unknown

Sunday we repeated all the ski clinics and finished off the IWSD weekend with a Apres-Ski Guided Meditation.  Fun weekend! –Susie Geilenfeldt

15626193_1302550663151192_5993158374386451001_o

Alpental—It was COLD on Saturday, but still had so much fun with the ladies that came out.  We had about 10 women total and we took a few runs on chair 1 and 2 then went in to have a warm up beverage and did a “cheers” to International Women’s Ski Day. -Jen-ai DeCano

untitled untitled2 untitled3 untitled4 untitled5 untitled6

Attitash—It was another successful IWSD! This year K2 New England partnered with Attitash Mountain Resort and the event was held at Bear Peak. The location was ideal – the event demo was close to the lift and lodge. It was easy for us to set up the tent and registration room in advance. We were given dedicated space in the lodge for registration, getting ready and storing our gear. Attitash was great to work with during the development. They gave us discounted tickets (only for IWSD participants) that the ladies could purchase at the event registration.

The weather was amazing with beautiful flakes throughout the day that made for some pretty sweet snowy conditions! Even though we were at a different resort this year – we had many repeat participants from previous IWSD’s. Registration was from 9-10. In order to be part of the official Après party and be eligible for games, raffle prizes and giveaways participants needed to sign-in with us – this also allowed us to capture their information to use for future promotions and events. Participants that needed tickets bought them through us and those that wanted to demo skis also filled out the necessary forms and received their binding settings before heading out to the K2 tent.

Everyone gathered at 10 AM; we made introductions to the K2 Alliance team and talked about the meaning of the day. All dressed and booted up, a certified yoga instructor and skier lead us through a short on-snow yoga and active stretch for injury prevention. All fired up, demo skis dialed in – we all headed up the lift to rip some turns together.

We all met for lunch at the Den pub for some food and to try out our IWSD signature cocktail. Then we met Santa for a quick photo and back out on the hill for more turns. Things wrapped up with our Apres party. We played “pin the goggles on DJ mullet (see photos)”; voted on the best name for our signature IWSD drink (the winning name was: Skigaritta; runner up: Mexican K2 timer) and did raffle prizes. Good times!

There is nothing like this event. The lady stoke is always so amazing to see and experience. Something about having a dedicated ski event just for the women to share their passion for the sport takes away social barriers and age stigma, creates a comfortable space for all abilities to feel relaxed amongst peers, and builds friendships.

Sarah Baer and her daughter Michaela joined us for the day – she saw the advertising for the event and met us for the first time at registration. This is what she had to say: “What a great event! Got to ski with some great ladies, and even met a new friend! Good exposure for my daughter to see the benefit of having fellow women who are committed to skiing together.”

Thanks to all the women who came together to enjoy the mountains. We’re already looking forward to next year!

Sean Pettit Signs Contract Extension with K2 Skis

k2skisresignsseanpettit-2016-photo-ian-coble
Ian Coble photo

SEATTLE, WA (November 1, 2016) — Sean Pettit was a child stuck in a pro skier’s body when he initially signed his first contract with K2 Skis at age 12 in 2004. Now, 12 years later, he is one of the most well-known, progressive and dominant influencers on snow. K2 Skis announced a continuation of Pettit’s contract with the Factory Team this week, further positioning him as a premier athlete that will help build the future of the K2 brand.

Alex O'Brien photo
Alex O’Brien photo

“K2 has a history of discovering the greatest talents in skiing and helping them develop their careers to reach legend status,” said Hunter Waldron, K2 Sports Global Brand Director. “Sean is on that track. He is part of the family and a big part of our future. He represents everything our company is about. Our goal is to inspire people to get out and enjoy skiing. Sean does that better than anyone. His level of skiing and personality give momentum to our brand and the sport.”

Alex O'Brien photo
Alex O’Brien photo

Pettit, who was born in Ottawa and then moved to Whistler, B.C. as a pre-teen to pursue skiing, was first spotted at a local contest and signed by K2. “I didn’t even know what a contract was. I was 12. It was probably the first time I got to use my signature outside of elementary school,” stated Pettit. “If the contract said ‘you will get free skis’ I would have been sold, but it was more than that and has continued to be a major part of my career.”

k2skisresignsseanpettit-2006

Over the past decade Pettit has medalled at numerous comps, and has been awarded with the “male skier of the year” award multiple times for his performance in many films. “It’s crazy to be with a brand for half your lifetime,” Pettit commented. “I feel like I’ve grown up with K2 as a childhood friend. I met the brand reps and got my first pair of K2 skis when I was 11. Ever since then we’ve been able to grow together and adapt to how riding styles have evolved. We’ve come a long way.”

k2skisresignsseanpettit-2004

Through his agreement with K2, Pettit will continue to be a major player in R&D and graphic development for the brand in addition to representing K2 on the mountain. “Along with his skiing progression, Sean has greatly contributed to the development of a number of breakthrough ski models and technologies over the years and we are excited to see what his brain will come up with next,” Waldron said.

K2 B.F.C. Boots—Built For Comfort *ENTER TO WIN!*

k2 bfc
The most comfortable boots…ever.

We’ve been going over the primary issues many of us have with ski boots—hard to get into, painful to stand in, and hard to walk around comfortably! The key was to eliminate these issues while still maintaining top-level performance. We’ve unlocked this with the all new K2 B.F.C. ski boot—#BuiltForComfort. Watch the video below!👇

The key elements are a Hands-Free Entry system which allows your foot to slide naturally into the boot; a Natural Stance/Natural Stride profile which promotes natural standing and walking; and an Après Mode which unlocks the upper cuff from the lower shell with the flip of a switch, giving you walkable comfort and convenience once you’re off your skis.

ic_021816_k2_ski_3016

Combine that with our Powerfuse Spyne which adds strength and power through lateral stiffness and fore/aft flex efficiency and you’ve got one of the best performing boots that still allows you to be comfortable and happy all day long. Coming in 2 flex indexes for both men and women, these boots are a revolution in enjoying skiing to the fullest! | #BuiltForComfort

ic_021816_k2_ski_2949-2

ENTER TO WIN! We are giving away a pair of Mens B.F.C. 100 boots to one lucky gentleman and a pair of Women’s B.F.C. 90 boots to one lucky lady. Simply follow us on both Instagram and Facebook, sign up below and we’ll randomly select the winners! Full contest rules here.

SCOPING LINES—Pep Fujas and Sean Pettit

This past winter we made the pilgrimage to the powder Mecca, Utah, to link up with Factory Team leader Pep Fujas. Sean Pettit also came on board as Pep showed us around his home resorts of Snowbird and Alta, followed by some heli time with our friends at Powderbird. Pep and Sean served up their signature high speed, smooth yet aggressive style and we can’t wait to go back for more. | Filmed & edited by Nick Meilleur | Music: “Method” by Bugseed

SIGN UP TO WIN A PAIR OF ALL-NEW K2 MARKSMAN SKIS BELOW!

Contest Rules

-We are giving away 4 pairs of K2 Marksman Skis—one (1) pair for North America, one (1) pair for South America, one (1) pair for Europe, and one (1) pair for Asia/Australia/New Zealand.

-Contest open only from September 20 – September 27, 2016 at midnight PST. Winner will be announced by October 6 2016.

-Contest winners will be randomly selected! 

-Prize is one (1) pair of K2 Marksman skis in the size of their choice, subject to availability.

-Contestants may only enter with one email address.

“Here, There & Everywhere” — New Warren Miller Entertainment Film

Boulder, CO – August 4, 2016: The most respected name in action-sports film production, Warren Miller Entertainment has announced its 67th full-length feature film will be titled, “Here, There & Everywhere”. The industry leader also reveals the original filmmaker, narrator and household name Warren Miller himself will appear on-screen in this year’s movie. See the teaser and tour calendar here.

In this 67th annual Warren Miller film, take a freeski voyage with industry veterans Ingrid Backstrom and Wendy Fisher in Crested Butte, tour Eastern Greenland by dog sled with Seth Wescott and Rob Kingwill and follow Jess McMillan and Grete Eliassen on a Swiss holiday aboard the Glacier Express. Explore the backcountry of Western Montana’s Glacier Country with Tyler Ceccanti, Collin Collins and Keith Curtis and catch a powder day with Kaylin Richardson, Matt Elliott, Marcus Caston and the Kicking Horse ski patrol in British Columbia.

Presale tickets will be available September 8-11, 2016 online-only at a discount of $4-off each ticket. General on sale will begin September 12, 2016 both online and at participating retail locations. No fees will be associated with ticket sales at participating retail locations.