Everybody knows that person. The family member who still has rear-entry boots, your roommate who still rocks 205cm skis that look like tooth pics, or your friend whose equipment is out of date, old, and plain garbage. Even your crazy uncle’s skis from six years ago are out of date. Ski tech has changed and it’s time that you help them out!
We realize it can be hard to stay current in an industry that continually reinvents itself, and even harder to believe the effect of current technology on the skier’s experience. However, all we know is this: skiing has become easier, more comfortable, and just flat out more fun, and our friends are blissfully unaware. We all have these friends, and we want to help them and you! It’s time to send them to Ski Habilitation.
We are launching a contest and want to target those dedicated few who refuse to update their gear. K2 wants to send them to Ski Habilitation or SkiHab. A 12 step program (ok well not 12 steps, but you get the point) that helps kit out your “loved one” in the latest K2 gear. The winner will get themselves and their friend a brand new head-to-toe set up so they no longer have to use that old equipment.
How do you enter? It’s easy, just submit a video, photo, haiku, oragami, short story, country song, expressive dance, or mix tape telling us why your friend needs SkiHab and send it to email@example.com. So help that person closest to you, send ’em to SkiHab and score a new set-up yourself. Stage an intervention today! Get your friend to SkiHab!
DJ Mullet and K2 Skis proudly introduce FREE BOOT FRIDAY!! Starting tomorrow, on select Fridays through the New Year, we are giving away a pair of K2 Ski Boots. How do you win? Pretty darn simple. Every Friday we will post a “challenge” on our Instagram account @K2_Skis. The challenges will range from getting a photo of yourself in a grocery store, playing sports, studying for finals, doing yoga, skateboarding, etc… all in your ski boots. To be qualified, you must post your entry photo to your Instagram account by the following Thursday using the hashtag #K2FreeBootFriday. We will pick a winner based on creativity, comedy, and aesthetic. So bust out those boots, snap a few pics, and get ready to slip into the most comfortable boots on the market!
SpYne 130 (Men’s All-mountain Boot)– Updated for 2014/15, the SpYne 130 is K2’s flagship all-mountain performance powerhouse ski boot, fueled by the E3 Philosophy (Energy Efficient Engineering). Headquartered at the rivet-less Energy Interlock, the SpYne 130 absorbs external energy and transfers power through the support of the PowerFuse SpYne, molded and lasted PrecisionFit INTUITION® liners, and the PowerCinch Strap. The result is the highest performing ski boot in the collection with a true 130 flex for all-mountain skiers. Offered in a 97mm(LV), 100mm, or new 102mm(HV) last.
Minaret 100 (Women’s Freeride Boot)– New for 14/15 is the big debut of the first-ever women’s-specific K2 Freeride ski boot collection. Leading the charge, the Minaret 100 ski boot is made for the expert lady skier who demands confident downhill performance with an efficient walk mode. Featuring technologies tested and trusted by the Men’s Pinnacle series, the Minaret 100 employs the same game-changing Synchro Interlock, giving you unmatched downhill performance with an impressive range of motion for walking. The Minaret 100 is everything you have been waiting for in a boot that does it all.
Hey guys and gals, it’s your favorite marketing intern, here for my second installment of blogging about life at K2.
In case you care to hear an update on my living situation, I’m almost finished with the giant tub of peanut butter I bought at Sam’s club, and I’m carpooling with another intern to work, so now I get to pass all of your hapless souls that can’t use the HOV lane.
If you’re familiar with K2, then you know this guy.
I bet you didn’t know that he rides around in this beauty.
Mr. DJ Mullet came by the office the other day to take us out to get cheesesteaks and brought us in the style that K2 employees should have when they go out for cheesesteaks.
Earlier this week, K2 received a batch of T3 avalanche beacons from Backcountry Access (BCA). After setting them up, there was a friendly office competition to find the beacons the fastest. The first two competitors found them in just under 45 seconds. I found it in about 2 minutes and 45 seconds.
Now, you may look at these numbers and call me a loser or inept– and you wouldn’t be wrong, but I wouldn’t say you’re right either. Life is all about consistency. What’s consistent about coming in third place in a drill to save a person’s life? I also came in third place in a three-person ping-pong tourney. Boom. Consistency. That’s what it takes to be a K2 intern.
On a side note, because I lost the beacon search, I had to go get lunch for the whole office and forgot the Global Marketing Manager’s sandwich. Oops.