Tag Archives: Sean Pettit

Sean Pettit Signs Contract Extension with K2 Skis

k2skisresignsseanpettit-2016-photo-ian-coble
Ian Coble photo

SEATTLE, WA (November 1, 2016) — Sean Pettit was a child stuck in a pro skier’s body when he initially signed his first contract with K2 Skis at age 12 in 2004. Now, 12 years later, he is one of the most well-known, progressive and dominant influencers on snow. K2 Skis announced a continuation of Pettit’s contract with the Factory Team this week, further positioning him as a premier athlete that will help build the future of the K2 brand.

Alex O'Brien photo
Alex O’Brien photo

“K2 has a history of discovering the greatest talents in skiing and helping them develop their careers to reach legend status,” said Hunter Waldron, K2 Sports Global Brand Director. “Sean is on that track. He is part of the family and a big part of our future. He represents everything our company is about. Our goal is to inspire people to get out and enjoy skiing. Sean does that better than anyone. His level of skiing and personality give momentum to our brand and the sport.”

Alex O'Brien photo
Alex O’Brien photo

Pettit, who was born in Ottawa and then moved to Whistler, B.C. as a pre-teen to pursue skiing, was first spotted at a local contest and signed by K2. “I didn’t even know what a contract was. I was 12. It was probably the first time I got to use my signature outside of elementary school,” stated Pettit. “If the contract said ‘you will get free skis’ I would have been sold, but it was more than that and has continued to be a major part of my career.”

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Over the past decade Pettit has medalled at numerous comps, and has been awarded with the “male skier of the year” award multiple times for his performance in many films. “It’s crazy to be with a brand for half your lifetime,” Pettit commented. “I feel like I’ve grown up with K2 as a childhood friend. I met the brand reps and got my first pair of K2 skis when I was 11. Ever since then we’ve been able to grow together and adapt to how riding styles have evolved. We’ve come a long way.”

k2skisresignsseanpettit-2004

Through his agreement with K2, Pettit will continue to be a major player in R&D and graphic development for the brand in addition to representing K2 on the mountain. “Along with his skiing progression, Sean has greatly contributed to the development of a number of breakthrough ski models and technologies over the years and we are excited to see what his brain will come up with next,” Waldron said.

Furious Sun – A Serious Fun Production

K2 Skis is happy to present “Furious Sun” the K2 team movie, a Serious Fun Production. Click the link to watch the entire movie for FREE!  Read More >

Furious Sun Trailer

Mountain steeps to the streets of Boston, the K2 Factory Team spent last winter all over the globe, sliding on snow and having some #SeriousFun. The result, Furious Sun. Join the team as they throw it back at Mt. Hood, destroy urban features on the east coast, and chase the snow in Colorado, Utah, and more.

The full movie drops soon. Keep your eyes peeled and until then, party on.

Chairlift Chatter with Sean Pettit

 

For the first time in your ski career you had an injury that left you on the sidelines this season. Talk about how you have dealt with this adversity…
“Well it’s definitely been hard to deal with missing out on a ski season as you can imagine as my entire life revolves around skiing. Not an easy mental battle to win. And now I know how it goes. You don’t realize how precious the one thing you love to do most is until it’s taken away from you. A good realization point for me of how much I cherish this ski thing. But, Despite the mental battle of not being able to do this lovely sport, I have had more than enough time for my brain to run wild. And that’s where Super Proof comes into play. Without this injury happening Super Proof would not be on the track that it is on now. I have had the time to shape it into something unique and special to this industry. So good things do indeed come out of things that seem like they suck.”

It has been exciting to see you launch Super Proof Inc. this year. What has been the best thing about starting your own company?
“So many good things that I have noticed about starting this up. But it’s really just about how 100% of my own creativity can be fed right into the Super Proof brand. And of coarse the people I have gotten to work on this project thus far has been insane! Leigh Powis is one creative and extremely talented individual and couldn’t be happier that he is a part of the Super Proof fam. Brandon Kelly, an absolute wizard behind the lens of a camera and is a huge asset to the Super Proof team. And none of this would be possible without the helps and support from the production sponsorship from RedBull, Oakley, and K2.” 

In addition to #The Recruitment, do we have anything exciting to look forward to from Super Proof Inc this Fall?
“Oh yes, oh yes indeed! We at Super Proof plan to make some power moves for some big things coming this fall. I won’t spoil any surprises and I’ll keep it hush in the mean time. But The Recruitment will indeed be our full feature ski film also coming out this all. Keep an eye out for the film cause it’s gonna be a special one!”

There is a lot of speculation about where the name “Super Proof Inc.” came from– SP (Sean Pettit), Super Heroes Management (your agent). What is the true origin or inspiration?
“Hahaha! Yep. This has been a big question. Well, No, it didn’t come from my name or my agents company name. It actually started from when I looked at a bottle of booze and it read “70 proof.” I liked the word proof. I stuck some other numbers in front of proof to see how it sounded. Then, over quite some time of coarse, I thought what is a powerful word that if you put proof after would be the opposite of what that word stands for. Super Proof. It said so much of what we stand for. After that was written down. I knew that was gonna be the name of something I was gonna start. The whole project came next.”

Skiing has changed a lot since you were earning your stripes. What advice can you give to aspiring professional skiers in today’s world?
“Stay true, say wordddd! Haha. You just gotta do you. Be an approachable human. Don’t hide behind some image that you think will make you cooler. Cuz it won’t. It will do the opposite in fact. As long as you are who you are and you are killing it on skis. Dam! Your on your way to success.”

What skiers in the game right now do you get the most inspiration from?
“Far to many to name. I have little things that all different skiers inspire me to do. Everyone has something that makes them stand out. I look for those things.”

Lay out what a typical summer day looks like for you…
“Breaky, Board Shorts, Board Sports, BBQs, Boats and Babessss!”

How do you keep your body sculpted in the off-season?
“All of the above. Check.”

What were the circumstances around the last girl you smooched?
“No answer.”

Is there any lady that could lock down the illusive Sean P? (please do not name obscure females from Canadian popular culture)
“She’s out there somewhere.”

There’s some construction going on at the Pettit Palace. What are you building and when is the open house?
“Indeed The P Palace is expanding! We will have a new resident moving in. He goes by the name of Noah Bowman. I’m just building the empire that will host his future.”

Is there anything else you would like to say to your fans?
“Everybody keep it cool, love all you folks out there! And be sure to stay up with what’s goin down at SUPERPROOFINC.com